Audi car dealers double profitability
He said last year s 15,000 hike in registrations equalled the total sales of some of the brand s prestige competitors. (Lexus sold 15,119 units last year, according to the SMMT while Jaguar registered fewer than 19,000 cars.) With an order bank of 30,000, Hicks said: We re desperate to get hold of the cars. He claimed Audi had not yet felt any fall in demand due to the struggling economy and pointed to 12 per cent sales growth in January.
He said customers were increasingly ordering cars to their own specifications and so were prepared to wait three months for delivery. Any longer and the situation would become difficult he admitted. He said the brand had undertaken a major overhaul of its 119-strong network to increase showroom, workshop and used car capacities. Audi helps its dealers expand through its Site Acquisition Programme.