Introducing the New Cadillac BLS Wagon
The first-ever estate in Cadillac s long and illustrious history is now on sale in the UK with the introduction of the new Cadillac BLS Wagon. As well as offering British consumers a line-up of Wagons with a choice of six engines from 150 to 255 ps, Cadillac has also upgraded the BLS range with an unprecedented luxury specification which packs each car with a comprehensive range of premium equipment as standard.
Launching the first-ever Wagon in Cadillac s history gave us the opportunity to revise the 2008 BLS Saloon model line-up to enhance our presence in the premium UK market, commented Jonathan Nash, Director in Charge, Cadillac UK. We looked again at what the current UK market and consumers would expect from a Cadillac and then added all the equipment to match those expectations as standard. This enabled us to rationalise the specification levels from three down to just one.
We wanted to make the BLS line-up simple for us to communicate and for customers to understand. We have given this single specification a new name Elegance and it brings an unprecedented level of luxury specification to Cadillac s premium mid-size challenger for 2008, presenting UK buyers with a truly unbeatable package.
BLS buyers still have plenty of opportunity to express their individuality and to ensure that the Cadillac they select matches their lifestyle, with two diesel engines and four petrol engines, and manual or automatic transmission on every version of Wagon and Saloon, adds Nash.