Citroen to revamp dealer operations
He will manage the brand marketing, advertising and rejuvenation of the image of the marque as Citroen focuses more on the strong environmental credentials, design and quality of our products and less on promotional offers, said a company spokesman. We will increase sales and market share with innovative marketing initiatives that will appeal to retail and fleet customers alike, said Hughes. Citroen will also rebrand its aftersales division as Citroen Customer Services.
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