Used Cars in New York

Founder Sam Morgan said the company did not expect to make much money from the new cars part of its website, which would be an extension of its used car market place. “The more value we can provide consumers on the site generally, the more they will come back and sell their car when they need to,” he said. Trade Me would make some money from selling “display” advertisements on the site, priced similarly to the cost of newspaper advertisements.

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Two other local dealers had made promises about cars and financing that they later reneged, Morgan said. The Car Company dealt with her honestly from the start. “These guys are very open and honest,” she said. “They treated me with honesty and respect.” A native of the Buffalo, N.Y., area, Mospaw started in the restaurant business after finishing a stint in the U.S. Navy in 1966. He managed the former Foxfire Inn in Lakeland from 1972 to 1975.

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