Who Is Buying a Ferrari In This Economy? Part 1 of My Conversation with a Longtime Ferrari Salesman
Ralph Cestero remembers August 17th of 1977, his first day selling cars, because it was the day after Elvis died. He was racing cars as well, but he said that it was going nowhere and so through a friend he got a job selling Porsches. He went on to sell Jaguars, Lexus, and then Mercedes cars at American Service Center in Arlington , Virginia . At that time American Service Center had the only Ferrari Factory authorized dealership in the Northern Virginia, Maryland and Washington DC area.