Want more friends? Buy a Mini
Mike Walsh, sales director at Carcraft, says: “It is interesting to see that cars are not only viewed as a symbol of wealth and status but they are increasingly becoming a crucial part of people’s identity and social life. This is reflected online with large numbers using sites such as Facebook to network with like-minded drivers.
“The website is even encouraging the trend by introducing a ‘garage’ application, which allows users to publish the make and model of their car on their personal profile page.” Since it launched four years ago, Facebook has become one of the most popular social networking sites, with more than 61 million active users and countless special interest groups.
Frances Brown, a 26-year-old Mini Cooper driver from Manchester, has discovered that car interest groups have a number of uses besides boosting her tally of Facebook friends.