What s Wrong With Mini s New Car? The Name
Whence cometh car names? The secret should, now, be told. There is a small group of slightly crazed people who live in a kind of business-communal existence in Port Huron, Michigan. They eat strange foods, refrain from all sports, slug beer by the pint, watched inane television shows and often break into chants of unknown origin. Their sole job, if you can call it that, is to conjure NAMES! The Aspire, to which no one would ever aspire.
The Elite, which has only one elite thing about it, its name. The Tundra, which, by size and weight, is certain to crush all tundra before it. The Probe, which was a car that could never fulfill the its adolescent intentions. The 500, which only wanted to be Taurus. There is a similar outpost in Europe. It is called England.