Nissan answers your questions
Looking at Nissan more specifically: First, in the high volume compact car and small SUV segments: According to the latest Auto Dealer s Guide there is a 3% difference in value retained between the high selling models in this segment (it means there is almost no significant difference between all these high selling models), and the Nissan Tiida is positioned in this high selling segment. Similarly, the X-Trail is within 3% of its main competitor.
However, we acknowledge the dissatisfaction of customers and have already actively changed a number of business decisions and processes to ensure a better control of residual values. Some of these include processes to allow quicker reaction to market conditions and a different approach to rental business. Parts pricing: We use research like the respected Kinsey Report to maintain a competitive position versus our competitors in the segments where we compete.
In the 2007 Kinsey Report, our Tiida won the 2 main categories namely parts basket cost as percentage of retail sale price, as well as the lowest overall parts basket cost. Overall cost of ownership, which is the important consideration for our customers, is measured in terms of cents per kilometer versus our competitors, which is where we ultimately have to be competitive. Using these tools as well as customer & dealer feedback, we review parts pricing continuously.
Although it is not possible to always be the cheapest in all segments, we aim to be competitive versus our main volume competitors. Dealer service: Nissan believe that having top class dealer service levels is critical in the current and future environment. The industry uses an independent research company to measure sales and service at dealership levels.